Halifax Insurance - Peace of Mind Campaign

Halifax Peace Of Mind

Home Comfort

Welcome to the third Peace of Mind reports for 2009 from Halifax Home Insurance, entitled Home Comfort.

We have previously looked at the things that make us feel safe and secure in and around our homes. In this report we return to looking at the true essence of home - what it really means to us all in this day and age. We also look at the perils lurking within the home, starting with the ‘what, when and why’ of domestic accidents and damage.

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Home is Where our Hearts Are

Halifax Home Insurance has launched the second of four quarterly reports of the Peace of Mind Campaign 2009: ‘Home is where our Hearts are.’

Following on from the first report launched in February, the Halifax Peace of Mind Index, ‘Home is where our Hearts are’ investigates how Brits really feel about their own homes and surroundings in the 21st century. Read more

Key Findings

The Feel-Safe Factor

The aim of the Halifax Home Insurance Peace of Mind Campaign, and the Peace of Mind Index in particular, is to identify what makes people feel safe in their home. Is it having a dog, living in the city, having a burglar alarm or just knowing they have adequate home insurance should the worst happen? The Peace of Mind Index is a unique research based ranking which compares the feel-safe factor across young and old, men and women, and suburban and rural householders. It is the first of four reports which will be published throughout 2009 and it makes for fascinating reading...

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Key Findings

Things That Go Bump in the Night

We have all sat upright in bed in the dead of night, thinking we have heard a noise, before realising it was nothing more than our imagination running wild.  The fear of being burgled keeps nearly two thirds (64%) of Brits awake at night according to research from Halifax Home Insurance, published as part of the Halifax Peace of Mind Index.

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