Halifax Home Insurance: Peace of Mind Campaign

peace of mind

Key Findings

  • Over four in 10 (43%) Brits admit they sometimes don't feel safe at home
  • The top terrors giving Brits the shivers are; noisy streets (29%), unexpected visitors to the door (27%) and being alone at night (18%)
  • In general, women have a lower Peace of Mind than men 
  • There is higher Peace of Mind in more rural, less populated regions
  • Surprisingly, women living alone have a higher Peace of Mind score than those living with parents, in shared accommodation or as a single parent
  • There is greater Peace of Mind amongst homeowners than those renting or in housing association accommodation
  • Brits’ top property fears are burglary, theft of belongings outside of the home and suffering a fire
  • Those in Wales, Northern Ireland and Scotland have a higher Peace of Mind score than anywhere in England
  • All men and women under 35 scored below the national Peace of Mind average, suggesting younger people feel less safe
  • The bigger the city and denser the population, the more perceived elements of crime and danger there are
  • The majority of respondents (74%) feel reassured knowing all doors and windows have security locks on
  • Over two thirds of people (67%) feel safer having a partner or family member in the home and over half (51%) feel secure knowing there is a landline telephone in the property