Halifax Home Insurance: Peace of Mind Campaign

Home is where our Hearts are

Halifax Home Insurance launches the second quarterly report in the Peace of Mind Campaign: Home is where our Hearts are.

Halifax Home Insurance has launched the second of four quarterly reports of the Peace of Mind Campaign 2009: ‘Home is where our Hearts are.’

Following on from the first report launched in February, the Halifax Peace of Mind Index, ‘Home is where our Hearts are’ investigates how Brits really feel about their own homes and surroundings in the 21st century.  Through in-depth independent research and analysis, it investigates areas such as:

• The changing make-up of British households
• Contrasting opinions and values of city and country folk
• The depth of community spirit evident throughout the UK

As with the first report the findings provide some fascinating insights into UK attitudes.  Aspects highlighted as those people would miss most if their homes were destroyed indicate the shared common values we all put on the notion of ‘home’, despite our varied demographic and regional differences.  The stark difference in attitudes to safety of town residents compared to those living in the country shows the perception gaps based on individuals’ locations.  And with a higher degree of community spirit evident in more rural areas such as Wales, Scotland and the North East, it is comforting to see that, contrary to popular belief, a sense of community spirit does still exist in many neighbourhoods up and down the country.

Read more and see the full ‘Home is where our Hearts are’ report
See the press release highlighting the differences between city and country residents’ perceptions of safety
See the previously released Halifax Peace of Mind Index report