Most of us think of personal information as our name, address and phone number, perhaps an email address too. It's not surprising as this is how people often identify themselves and others as individuals. The laws on data privacy include these but a lot more besides. They say that personal information is any information about specified individuals, or information that could be used to identify people as individuals, either directly or when added to other pieces of information.
So, it covers a lot of the information people choose to give to organisations, as when submitting an email address to receive updates about offers or discounts, for example. But personal information also includes technical data that gets collected when people go online with a laptop or mobile, or when they browse websites or make purchases.
Lloyds Banking Group collects information of the first sort when a customer fills in a form to apply for a credit card, for example. It also collects the second sort when recording the date, time and location of a purchase made with a credit card. It does this to offer the best services to customers, but also to comply with regulations that apply to all banks. This can add up to a detailed picture of a person's life and behaviour. A benefit to customers is that this helps banks to spot unauthorised activity in an account. It also makes it important that Lloyds Banking Group explains to customers what personal information it holds, when it's collected and why. For more detail see our Privacy Notice - it's worth a read.