Price Polling.

We understand that price is the most important part of any trade you place and so we always aim to achieve the best possible result for your trade, taking into consideration elements such as the size and type of order you're placing.

We're connected up to 20 counterparties at any one time. When you place a trade we use automated systems to request quotes equally from all available market counterparties and once we've received these quotes, we will automatically take the best price available and place your order at that price. We operate a strict best price wins policy which means that you will always get the best possible price for your trade.

The price polling process

We're committed to providing our customers with the best possible opportunity to execute orders at the best possible price. We have no commercial arrangements or exclusivity agreements with any specific market counterparties, allowing connection on an equal basis to an extensive number of firms competing to provide you the best possible price.


Understand the risks

Please remember that the value of an investment and the income from it can go down as well as up and you may get back less than you invested.

We don't provide advice so if you are in any doubt about making your own investment decisions we recommend you seek advice from a suitably qualified financial adviser.


Halifax Share Dealing Limited. Registered in England and Wales no. 3195646. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Authorised and regulated by the Financial Conduct Authority, 12 Endeavour Square, London, E20 1JN under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.